It is the big commercial search engines like Bing, Yahoo and Google that drive most of the traffic in the web. Search engines are unique because they offer targeted traffic to those looking out for what you offer. SEO is the pathways for making it happen. In case search engines fail to add your site content to their databases or fail to locate your site, you end up missing an incredible chance of driving traffic to your website.
Even though social media and other traffic may also generate visitors to your site, the primary navigation methods for many of the internet users are the search engines. This is the case whether your site offers products, content, services, information or anything else.
The words typed by users in the search boxes carry a lot of value. From experience, traffic generated through SEO greatly contributes to the success of an organization. Targeted website traffic brings in revenue, publicity and exposure more than any other channel in the market. As such, one may experience an extraordinary rate of return when investing in SEO in comparison to other promotion and marketing methods.